Social Media Momentum

Social Media is now the buzz in internet marketing so it is about time we created an offering. So for those interested we are looking for a few beta customers to help us model a packaged offering and will do the preliminary work at cost. Here are some ideas we have uncovered while doing research into the topic and how to best position the offering. Ad Age this week has so tips for those do it yourself types.

The hardest part will be defining exactly what to include in a packaged offering. Including social networking sites and blogs is a no brainer, but should we experiment with Twitter to see if there is really business value there. Or is it just another technology where people are trying to figure out the business value while the company tries to figure out a business model? Since most of the research shows that social media is reaching the tipping point where about 30-40% of large coporations are implementing some form of social media strategy in 2008. The next two years it will reach mainstream so we want to be ready to launch something for the late majority in 2009. In the meantime follow my update on Twitter;)

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