DigiFutures Tip Of The Week #12 Transcript

"Hi I am John Daus with DigiFutures a local SEO agency. We help businesses in VA, MD & DC with their Google strategy and this is my tip of the week.

After spending a day reviewing Google Analytics my tip this week focuses on the value you can derive by comparing analytics across from multiple accounts. Besides seeing how many visitors to your site, the real value is in comparing conversion rates of different campaigns and seeing which drive the most leads. Another factor to evaluate is which keywords are more effective at driving the organic verse paid leads. If these aren’t matching our priorities of the client we still have work to do before selecting the next terms we want to target.

That’s our Local Internet Marketing Tip of Week from John Daus at DigiFutures.
Have a great week."

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DigiFutures Tip Of The Week #11

"Hi I am John Daus with DigiFutures a local SEO agency in Virginia.

In this week’s tip I would like to talk about the recommendations I heard at the Potomac Techwire Breakfast yesterday. The meeting was for about 200 attendees of my peers interested in Internet Adverting Outlook for 2010. The panel was a good cross section of industry players most notable was Mark Walsh of Genius Rocket, and attorney Mike Zaneis for the Internet Advertising Bureau . The panel was moderated by Paul Sherman founder of Potomac Techwire and he posed so though provoking questions like where would spend $5M if launching an online campaign for a jacket to be sold by the Gap. Most of the answers were to split it evenly across Paid, Display, Social, & Wireless media, but Mark’s idea was to leverage celebrity power and give the jacket to top coolest folks at clubs and pay them to promote it. Now that would create some buzz. Bottom line recommendations for 2010 was the best place to invest your online ad dollar is in video and social campaigns.

That’s our Internet Marketing Tip of Week from John Daus at DigiFutures. Have a great week."


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DigiFutures Tip Of The Week #10 Transcript

"Hi I am John Daus with DigiFutures a local SEO agency in Virginia.

In this week’s tip I would like to reference an article by Harry Gold
in Clickz where he explains
how to use predictive model to test the break-even point of a online
display advertising campaign. It is a problem I have been thinking
about since we already saturate search results with PPC, and SEO
efforts so our next frontier is to master the online display marketing
landscape. In a nut shell you need to calculate what the average
profit is on an average sale then work backwards with standard click
thru rates and conversion rates to see at what point does your cost
per click (CPC) or cost per thousand (CPM) ads exceed you profit on an
average sale. There is a sample table and link on our DigiFutures
blog. Check it out.

That’s our Internet Marketing Tip of Week from John Daus at DigiFutures.
Have a great week. "

Sample table format for developing the breakeven point for an online display ad campaign:

BudgetCPMImpressionsClickRateClicksCPCConvrtRateSalesCost/Sale

If you would like we can include this analysis in a free DigiFutures Internet Competitive Evaluation (DICE) for your industry. Just complete the DICE request form.




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DigiFutures Tip Of The Week #9 Transcript

Hi I am John Daus with DigiFutures an Internet Marketing agency in Virginia.

This week I have been using a great new tool just launched from SpyFu.com. They have always had the ability to look at competitor’s ad history for specific keyword terms. But now you can look at all the domains bidding on a specific keyword term and look at the text ads they are displaying relative to those keywords. It is a great way to find out how your competition has evolved there Google Paid Per Click ads over the last several months and see what is working for them. No need to reinvent the week if you can borrow some ideas from your top competitors. A link to spyfu.com is on our site. Check it out.

That’s our Internet Marketing Tip of Week from John Daus at DigiFutures. Have a great week.

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DigiFutures Tip of The Week #8 Transcript

Hi I am John Daus with DigiFutures an Internet Marketing agency in Virginia.

This week I attended the eMetrics Marketing Optimization Summit in Alexandria VA. I just wanted to share some learning’s from the workshops I attended. The most usually breakout season was titled Every Click is a Lead. Some conversion tips from a few large telecom providers included keeping each landing page or step in the online process very brief. You need to nurture leads one step at a time so depending on where the prospect is in their buying process make it as simple as possible for them to get the information they need. Always be crafting a message toward what’s in it for them ie not just features but benefits. Sell the Sizzle not the Steak.

That’s our Internet Marketing Tip of Week from John Daus at DigiFutures. Have a great week.


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DigiFutures Tip of The Week #7

DigiFutures Tip of the Week #7 October 5th, 2009 Transcript

“Hi I am John Daus with DigiFutures an Internet Marketing agency in Virginia. Over the weekend I read a review of Real Time Search Engines in October issue of Wired magazine. It is the future of search since Google just looks at historical content and has been able to keep up with rate social media content is published. Their size is starting to slow them down. Out of the 5 new startup referenced i looked at amount of traffic they are getting and how many had indexed "DigiFutures."

Tweetmeme has an incredible growth rate 0 to 15 M users in 6 months
But only showed one result for Digifutures. Believe me I have more than 1 Tweet that says DigiFutures. The others lag way behind on traffic with just a with just a few hundred thousand users at this point. The most notable of the bunch because they actually showed about 14 results for “DigiFutures” was Topsy. They had the most indexed results with listing of YouTube videos, Blogs and Tweets.

I have included links to the “Live in the Moment” article by Clive Thompson on the Digifutures Blog: www.digifutures.net/Blog

That’s our Internet Marketing Tip of Week from John Daus at DigiFutures. Have a great week.”



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DigiFutures Tip Of The Week #6

I was out of pocket for a little fund raising mountain climbing project.Check out Crossing Way Foundation site.

Below is transcript for weekly DigiFutures video Tip of The Week.

"Hi I am John Daus with DigiFutures an Internet Marketing agency in Virginia. This week I would like to discussion how we can forecast the success of an online marketing campaign. By using Google Insights you can get a projection of search traffic for key phrases and it will show you any seasonal adjustment. Depending on the amount of history for a specific term you can get up to a 12 month forecast. The forecast is normalized so to get specific numbers for your calculations.

You can use the Google Adwords Estimator tool. Using the numbers you obtain with these two tools will give you a higher confidence that your ROI projections are on target.

I have included links to both tools Google Insights and Adwords Estimator tool on the Digifutures Blog: www.digifutures.net/blog


That’s our internet marketing tip of week from John Daus at DigiFutures.

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Digifutures Tip of the Week #5

The following is a transcript of our video DigiFutures Internet Marketing Tip Of The Week:

Hi I am John Daus with DigiFutures an Internet Marketing agency in Virginia. We would like to continue the discussion about measuring internet marketing tactics and calculating an ROI for your online marketing campaigns. Last week we talked about how to track the traffic and measure conversions on your website so the next step is to calculate how many of those leads turn into sales. A simple formula for calculating ROI is to multiple the leads times the close ratio and sales value which will give you the revenue generated from your web site. Take this number and multiple by your gross profit margin then divide by your investment in internet marketing.

The following slide shows you the basic equation. It is posted on the Digifutures Blog: www.digifutures.net/Blog

That’s our internet marketing tip of week from John Daus at DigiFutures.

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Digifutures Tip of The Week #4

The following is a transcript of our video DigiFutures Internet Marketing Tip Of The Week:

Hi I am John Daus with DigiFutures an Internet Marketing agency in Virginia. We have been talking about internet marketing tactics to boost organic search rankings and ultimately more sales leads. Today we would like to share with you another tip of the week to help you be successful with your internet marketing campaigns. Before we get to far along with more tactics we should talk about how to measure the effectiveness of an online marketing campaign. Besides looking at your organic rankings and how much traffic you get to your site the bottom line is how many online estimate request or phone calls you get from your efforts. There is an excellent new service from MongooseMetrics which allows you to setup a tracking phone number. These tracking numbers can differentiate between prospect callings from organic or PPC campaigns. Check out the link to MongooseMetrics on www.digifutures.net/Blog That’s our internet marketing tip of week from John Daus at DigiFutures.


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DigiFutures Tip of The Week #3

DigiFutures founder John Daus Tip of the Week #3 Transcript Linking:
"Hi I am John Daus with DigiFutures an Internet Marketing agency in Virginia. Today we would like to sharewith you another tip ofthe week to help you be successful with your internet marketing campaigns. Last week we coveredsome basic content tips. This week we will start covering linking. Remember internet marketing is al about content and community. The links are really the validation of who you say you are by the community. The community can be your industry partners, geographic neighbors like chamber of commerce members or just other companies with whom you choose to swap links. When establishing a reciproal link swap you want to make sure the company you are partnering with has your keyword phrase in the link text. To organize our linking partners we have a resource directory on our site. Check it out on www. digifutures.net the resources link. That's our tip of the week from John Daus at DigiFutures. See you next week.

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DigiFutures Tip of the Week

The following is the transcript from the DigiFutures Tip of the Week on July 9, 2009.
“Hi I am John Daus with DigiFutures an Internet Marketing agency in Virginia.
Today we would like to share with you some of our secrets for internet marketing success. We are planning a series of Internet Marketing Tip of the Week videos.
So let’s get started with Internet Marketing basics. Internet Marketing is about two things: Content & Community. Today we will talk about a content tip Remember GOOGLE is just a big index of all the word on the World Wide Web. It only cares about how many times a word appears on a page. So when you create your content keep in mind how many times you reference the keyword phrase you are trying to optimize on the page. Ideally the keyword phrase should appear 5-10 times on a page. Depending on the word count for the page your target should be 3-5% word density. That is if you have a 187 word paragraph like this video and I mention Internet Marketing phrase 7 times that is 3.7% word density. For more details check out our blog www.digifutures.net/blog That’s our Internet Marketing tip of the week. Thanks for listening. See you next week.”

Additional Tip
For additional ways to increase you keyword density you can make sure the navigation links on your site have your keywords integrated in the navigation links. Remember each time you are able to increase references to you keywords get you higher rankings with the search engines.



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Time is Short so Tiny your URL

We have been busy with several new projects and active on Twitter which is all the rage now so been slacking on the blogging front. Also, I have finished the Nations marathon and done a 100 mile MS charity ride in my spare time, but it is time to get back to business of Internet Marketing. My scope has expanded from just taking on Internet marketing clients in VA to a few surrounding states including PA, MD, & MO. We will post client project updates on the website soon.

In the mean time there is the need for speed so using short urls is also a great way to track internet results of both on and offline campaigns. A good article last month by Gary Stein on Clickz the benefits of using tinyurl.com and bit.ly for conducting A/B test and making it easier to track response rates from your social media efforts. I really think as mobile marketing starts to go main stream on the new smart phones or netbook type devices these sites will be invaluable especially for those of us who hate to thumb type on a phone.

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Revenue Forecasting with Predictive Models

More and more clients are saying show me the money. Well the DigiFutures team is working on a model to see if we can forecast the return based on media spend. That may sound like a lot of hocus pocus, but it has been done a a large scale. A story just published in AdvertisingAge online about one of the top Interactive Agency in the country, Organic, came up with just an approach for Chrysler in which they predicted sales within a 1% of actual numbers based on media spend. See the story on their predict model If we can create a similar predictive econometric model for smaller scale purchases we would have an approach to help show companies how it makes sense to spend more online then not. Stayed tuned for more to come on revenue forecasting from click thru data.

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Social Media for Business

If 2008 was the year of social media hype then 2009 is the reality check. With internet marketing budgets under presssure to perform and the shift to more performance based marketing we really need to show proof. I stumbled across a great article, "Social Media for Business - Who's Doing it Well & How" by Charlene Li, co-author of Groundswell which was published back in the fall, but is even more applicable today with the current state of the economy. Even though our internet marketing firm is doing well in Virginia there seems to be slow down in advertising in other regions. I don't think we have cracked the code of business to business leverage for social media, but that is our goal. Once we do I will be writing a book about how our little internet marketing firm in virginia did it.
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Get Social in 2009

Been busy training for my first marathon so haven't had much free time to keep up with the tips and tricks of SEO blogging. Any January is a dead month since everyone goes into hibernation for the winter months. I did find a few great articles about how to jumps start your social media strategy for 2009. For those of you who haven't ventured into the social pond it is time for you to take a swim since you missed the boat last year. Over 30% of the big guys are into a social media startegy so time to play catch up. Check out " Social Media Cheat Sheet" to get going: http://www.readwriteweb.com/archives/how_to_build_a_social_media_cheat_sheet.php

Also, here is another excellent piece forward to me by my fellow social media evangelist Jeremy, Jer797@gmail.com , on how the community can help your brand:
http://altitudebranding.com/2009/01/the-teeter-totter-of-influence/

Finally of course the bottom line is what kind of results can your organization expect by playing in the social pool. Well it really depends on what level of resources you decide on investing in a strategy. It does take time to participate in the community so make sure you have someone on your staff who is passionate about technology and customer service. Get them the ball to run with and see what happens.



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