Link Equity

Link equity is a term you hear thrown around by may industry pundits as referenced in Mike Grehan, latest article on ClickZ titled, Why You Don't Rank on Search Engines. Bottom line is you need to have a lot of links ( by my estimates at least 1000) validating you are who you say you are on the web otherwise you will never show up for the keyword terms you trying to brand your site. Here is a 101 Tips on Link Building from the authoritative SEOBook. Finally here is an excellent tool we use to measure clients links and keyword competitive rankings from Compete.com.
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Why Blog & Tweet

My good friend Daniel Odio summed it up the best in his latest blog entries on why to blog and tweet from a social perspective. I thought I would add the why from a business perspective. Just like the advent of email in the 80s where you could instantly send a communication in a one to many fashion you can now communicate 1 to the world your ideas and activites. So who cares? Well that is the real question. If someone is interested in your industry and keeping up with the latest trends or news they can keep track your blog post via an RSS feed or follow your tweets on Twitter.

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Interact2008 in WashDC

This months training conference was Interact 2008 which was based on the theme of merging creativity with technology. So of Madison Ave's biggest firms including Oglivy, Saatchi&Saatchi, sent their creative types to share some of their award winning works with us in DC.  Some of the most impressive work was by Jacob Trollback. His theme of focusing on the tribe your marketing to with effective story telling was right on target. Another significant take away was from  Techinsights Paul Miller's presentation on Interactive Marketing What When & How. We really should focus on story boarding the web experience to ensure process flow is efficient for the consumer. Some notable creative works on  include QuickSilver's  Youtube video and Snobile.com.cn and Qwikker.com.

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