This months training conference was Interact 2008 which was based on the theme of merging creativity with technology. So of Madison Ave's biggest firms including Oglivy, Saatchi&Saatchi, sent their creative types to share some of their award winning works with us in DC. Some of the most impressive work was by Jacob Trollback. His theme of focusing on the tribe your marketing to with effective story telling was right on target. Another significant take away was from Techinsights Paul Miller's presentation on Interactive Marketing What When & How. We really should focus on story boarding the web experience to ensure process flow is efficient for the consumer. Some notable creative works on include QuickSilver's Youtube video and Snobile.com.cn and Qwikker.com.
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