DigiFutures Tip Of The Week #11

"Hi I am John Daus with DigiFutures a local SEO agency in Virginia.

In this week’s tip I would like to talk about the recommendations I heard at the Potomac Techwire Breakfast yesterday. The meeting was for about 200 attendees of my peers interested in Internet Adverting Outlook for 2010. The panel was a good cross section of industry players most notable was Mark Walsh of Genius Rocket, and attorney Mike Zaneis for the Internet Advertising Bureau . The panel was moderated by Paul Sherman founder of Potomac Techwire and he posed so though provoking questions like where would spend $5M if launching an online campaign for a jacket to be sold by the Gap. Most of the answers were to split it evenly across Paid, Display, Social, & Wireless media, but Mark’s idea was to leverage celebrity power and give the jacket to top coolest folks at clubs and pay them to promote it. Now that would create some buzz. Bottom line recommendations for 2010 was the best place to invest your online ad dollar is in video and social campaigns.

That’s our Internet Marketing Tip of Week from John Daus at DigiFutures. Have a great week."


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DigiFutures Tip Of The Week #10 Transcript

"Hi I am John Daus with DigiFutures a local SEO agency in Virginia.

In this week’s tip I would like to reference an article by Harry Gold
in Clickz where he explains
how to use predictive model to test the break-even point of a online
display advertising campaign. It is a problem I have been thinking
about since we already saturate search results with PPC, and SEO
efforts so our next frontier is to master the online display marketing
landscape. In a nut shell you need to calculate what the average
profit is on an average sale then work backwards with standard click
thru rates and conversion rates to see at what point does your cost
per click (CPC) or cost per thousand (CPM) ads exceed you profit on an
average sale. There is a sample table and link on our DigiFutures
blog. Check it out.

That’s our Internet Marketing Tip of Week from John Daus at DigiFutures.
Have a great week. "

Sample table format for developing the breakeven point for an online display ad campaign:

BudgetCPMImpressionsClickRateClicksCPCConvrtRateSalesCost/Sale

If you would like we can include this analysis in a free DigiFutures Internet Competitive Evaluation (DICE) for your industry. Just complete the DICE request form.




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DigiFutures Tip Of The Week #9 Transcript

Hi I am John Daus with DigiFutures an Internet Marketing agency in Virginia.

This week I have been using a great new tool just launched from SpyFu.com. They have always had the ability to look at competitor’s ad history for specific keyword terms. But now you can look at all the domains bidding on a specific keyword term and look at the text ads they are displaying relative to those keywords. It is a great way to find out how your competition has evolved there Google Paid Per Click ads over the last several months and see what is working for them. No need to reinvent the week if you can borrow some ideas from your top competitors. A link to spyfu.com is on our site. Check it out.

That’s our Internet Marketing Tip of Week from John Daus at DigiFutures. Have a great week.

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