Digifutures Tip of the Week #5

The following is a transcript of our video DigiFutures Internet Marketing Tip Of The Week:

Hi I am John Daus with DigiFutures an Internet Marketing agency in Virginia. We would like to continue the discussion about measuring internet marketing tactics and calculating an ROI for your online marketing campaigns. Last week we talked about how to track the traffic and measure conversions on your website so the next step is to calculate how many of those leads turn into sales. A simple formula for calculating ROI is to multiple the leads times the close ratio and sales value which will give you the revenue generated from your web site. Take this number and multiple by your gross profit margin then divide by your investment in internet marketing.

The following slide shows you the basic equation. It is posted on the Digifutures Blog: www.digifutures.net/Blog

That’s our internet marketing tip of week from John Daus at DigiFutures.

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Digifutures Tip of The Week #4

The following is a transcript of our video DigiFutures Internet Marketing Tip Of The Week:

Hi I am John Daus with DigiFutures an Internet Marketing agency in Virginia. We have been talking about internet marketing tactics to boost organic search rankings and ultimately more sales leads. Today we would like to share with you another tip of the week to help you be successful with your internet marketing campaigns. Before we get to far along with more tactics we should talk about how to measure the effectiveness of an online marketing campaign. Besides looking at your organic rankings and how much traffic you get to your site the bottom line is how many online estimate request or phone calls you get from your efforts. There is an excellent new service from MongooseMetrics which allows you to setup a tracking phone number. These tracking numbers can differentiate between prospect callings from organic or PPC campaigns. Check out the link to MongooseMetrics on www.digifutures.net/Blog That’s our internet marketing tip of week from John Daus at DigiFutures.


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