Social Media for Business

If 2008 was the year of social media hype then 2009 is the reality check. With internet marketing budgets under presssure to perform and the shift to more performance based marketing we really need to show proof. I stumbled across a great article, "Social Media for Business - Who's Doing it Well & How" by Charlene Li, co-author of Groundswell which was published back in the fall, but is even more applicable today with the current state of the economy. Even though our internet marketing firm is doing well in Virginia there seems to be slow down in advertising in other regions. I don't think we have cracked the code of business to business leverage for social media, but that is our goal. Once we do I will be writing a book about how our little internet marketing firm in virginia did it.
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Get Social in 2009

Been busy training for my first marathon so haven't had much free time to keep up with the tips and tricks of SEO blogging. Any January is a dead month since everyone goes into hibernation for the winter months. I did find a few great articles about how to jumps start your social media strategy for 2009. For those of you who haven't ventured into the social pond it is time for you to take a swim since you missed the boat last year. Over 30% of the big guys are into a social media startegy so time to play catch up. Check out " Social Media Cheat Sheet" to get going: http://www.readwriteweb.com/archives/how_to_build_a_social_media_cheat_sheet.php

Also, here is another excellent piece forward to me by my fellow social media evangelist Jeremy, Jer797@gmail.com , on how the community can help your brand:
http://altitudebranding.com/2009/01/the-teeter-totter-of-influence/

Finally of course the bottom line is what kind of results can your organization expect by playing in the social pool. Well it really depends on what level of resources you decide on investing in a strategy. It does take time to participate in the community so make sure you have someone on your staff who is passionate about technology and customer service. Get them the ball to run with and see what happens.



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