After spending a day reviewing Google Analytics my tip this week focuses on the value you can derive by comparing analytics across from multiple accounts. Besides seeing how many visitors to your site, the real value is in comparing conversion rates of different campaigns and seeing which drive the most leads. Another factor to evaluate is which keywords are more effective at driving the organic verse paid leads. If these aren’t matching our priorities of the client we still have work to do before selecting the next terms we want to target.
That’s our Local Internet Marketing Tip of Week from John Daus at DigiFutures.
Have a great week."
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