DigiFutures Tip Of The Week #6

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Below is transcript for weekly DigiFutures video Tip of The Week.

"Hi I am John Daus with DigiFutures an Internet Marketing agency in Virginia. This week I would like to discussion how we can forecast the success of an online marketing campaign. By using Google Insights you can get a projection of search traffic for key phrases and it will show you any seasonal adjustment. Depending on the amount of history for a specific term you can get up to a 12 month forecast. The forecast is normalized so to get specific numbers for your calculations.

You can use the Google Adwords Estimator tool. Using the numbers you obtain with these two tools will give you a higher confidence that your ROI projections are on target.

I have included links to both tools Google Insights and Adwords Estimator tool on the Digifutures Blog: www.digifutures.net/blog


That’s our internet marketing tip of week from John Daus at DigiFutures.

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