In the mean time there is the need for speed so using short urls is also a great way to track internet results of both on and offline campaigns. A good article last month by Gary Stein on Clickz the benefits of using tinyurl.com and bit.ly for conducting A/B test and making it easier to track response rates from your social media efforts. I really think as mobile marketing starts to go main stream on the new smart phones or netbook type devices these sites will be invaluable especially for those of us who hate to thumb type on a phone.
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