Why Blog

This week I was asked why blog? We I first started blogging on health issues a few year ago due to a personal crisis to express my feelings about what was happening to me and also not bore people with email updates since they could just go to my John Daus blog on live.com. After my recovery I was able to connect with folks about Triathlon training tips via the blog. A connection which never would have happened if it was for the blog.

So I finally got motivated to integrte a blog into my DigiFutures site this year. Now that we are expanding our service offering into social media it is even more important that we eat our own dog food. But besides those selfserving interest there are actual business benefits to be derived from a business blog. This week's article on "How Blogs Drive More Sales Than Social Media Sites" by Heidi Cohen makes a good case for driving sales via blogs. Also, the Harnessing the Power of Blogs provides the statistical data to back up the arguments with data from a JupiterResearch study of over 2000 participates. If you want to learn how to leverage these tactics give us a call.


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22 Ways to Socialize Online

It has been a crazy week. Half a dozen new clients knocking on the door. For some reason everyone wants to finally learn about search engine marketing. End of the year most folks go into Holiday mode and start planning for next year, but I think the word is finally getting out about the ROI from the web and some of the great stories about leveraging social media for businesses. An excellent summary by Peter Kim on all the options for social media marketing tactics can be found on Mashable.

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More Reasons For Social Media Strategy

Based on the latest survey from emarketer you are really missing the boat if you marketing team hasn't developed a social media strategy yet. The results are pretty much in line with previous surveys showing that at least a third of online retailers have Facebook fan pages.

We are still exploring options to economically integration of video into our sites and leverage the potential referral traffic. I am getting a portable video cam and may even try video blogging like my fellow internet traveler Daniel Odio. Watch out road ways in Northern Virgina if you thought talking on a cell phone was distracting I can't wait to see how many pile ups are attributed to video blogging.


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