Why Blog

This week I was asked why blog? We I first started blogging on health issues a few year ago due to a personal crisis to express my feelings about what was happening to me and also not bore people with email updates since they could just go to my John Daus blog on live.com. After my recovery I was able to connect with folks about Triathlon training tips via the blog. A connection which never would have happened if it was for the blog.

So I finally got motivated to integrte a blog into my DigiFutures site this year. Now that we are expanding our service offering into social media it is even more important that we eat our own dog food. But besides those selfserving interest there are actual business benefits to be derived from a business blog. This week's article on "How Blogs Drive More Sales Than Social Media Sites" by Heidi Cohen makes a good case for driving sales via blogs. Also, the Harnessing the Power of Blogs provides the statistical data to back up the arguments with data from a JupiterResearch study of over 2000 participates. If you want to learn how to leverage these tactics give us a call.


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