Link Equity

Link equity is a term you hear thrown around by may industry pundits as referenced in Mike Grehan, latest article on ClickZ titled, Why You Don't Rank on Search Engines. Bottom line is you need to have a lot of links ( by my estimates at least 1000) validating you are who you say you are on the web otherwise you will never show up for the keyword terms you trying to brand your site. Here is a 101 Tips on Link Building from the authoritative SEOBook. Finally here is an excellent tool we use to measure clients links and keyword competitive rankings from Compete.com.
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