This week I attended the eMetrics Marketing Optimization Summit in Alexandria VA. I just wanted to share some learning’s from the workshops I attended. The most usually breakout season was titled Every Click is a Lead. Some conversion tips from a few large telecom providers included keeping each landing page or step in the online process very brief. You need to nurture leads one step at a time so depending on where the prospect is in their buying process make it as simple as possible for them to get the information they need. Always be crafting a message toward what’s in it for them ie not just features but benefits. Sell the Sizzle not the Steak.
That’s our Internet Marketing Tip of Week from John Daus at DigiFutures. Have a great week.
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