Working on a startup is fun since you have to create everything. We are continuing to work on our Return On Investment (ROI) model for DigiFutures web marketing campaigns. Specifically we are trying to show cost justification of internet advertsing campaigns like Search Engine Marketing (SEO)and Paid Per Click (PPC) to novice internet advertisers. It is obvious to us , but trying to make the case to those folks still stuck in the traditional media model is a challenge. We have come up with a model and a chart which nets it out to two pieces of data:
1- how much did one spend on a medium Web verse Traditional
2-total revenue from repeat customers aquired by each channel
The bottom line is dramatic. The ROI from the internet as a marketing channel is over 600% ROI which is almost twice the ROI numbers from direct media. Which would you invest in? We are creating a data sheet to publish for those intereseted in seein the details.
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