Social Media for Business

If 2008 was the year of social media hype then 2009 is the reality check. With internet marketing budgets under presssure to perform and the shift to more performance based marketing we really need to show proof. I stumbled across a great article, "Social Media for Business - Who's Doing it Well & How" by Charlene Li, co-author of Groundswell which was published back in the fall, but is even more applicable today with the current state of the economy. Even though our internet marketing firm is doing well in Virginia there seems to be slow down in advertising in other regions. I don't think we have cracked the code of business to business leverage for social media, but that is our goal. Once we do I will be writing a book about how our little internet marketing firm in virginia did it.
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