Also, here is another excellent piece forward to me by my fellow social media evangelist Jeremy, Jer797@gmail.com , on how the community can help your brand:
http://altitudebranding.com/2009/01/the-teeter-totter-of-influence/
Finally of course the bottom line is what kind of results can your organization expect by playing in the social pool. Well it really depends on what level of resources you decide on investing in a strategy. It does take time to participate in the community so make sure you have someone on your staff who is passionate about technology and customer service. Get them the ball to run with and see what happens.
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It does take time to participate in the community so make sure you have someone on your staff who is passionate about technology and customer service
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